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"When I began practicing dentistry I was eager to service everyone. After all, that is what doctors do. However, I had no management technology and found myself frustrated and stressed out. I was constantly looking for an answer to improve as a person and improve my practice. After being in the field of dentistry for six years and only getting by with great effort, I was introduced to the Hubbard Management Technology and began to apply it to my practice. I saw results instantly in myself and my practice. My stats sky rocketed."

— Dr. Juan Villareal
Owner of one of the largest dental practices in the US

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October 31, 2011

Certainty Selling

Some sales trainers teach that “conviction” is the ground zero of successful selling, defining conviction as “a strong belief.” You may have heard the term “Conviction Selling” used before.

Another term of similar meaning isĀ “Certainty Selling.”

The definition of “certainty” is “something inevitable, a conclusion or outcome that is beyond doubt.” The word is derived from the Latin certus, meaning “sure, fixed.”

Whether one calls it conviction selling or certainty selling, if a salesperson is certain of the quality and the exchange value of their product, and their skill in applying the technology of selling, their confidence will be evident in every stage of the selling process, and first and foremost, in their quality and certainty of communication.

Do you have total confidence in your product and your ability to apply the technology of selling?

Selling is a technology, and you can master it!

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