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"After I graduated I became the Director of Marketing and Public Relations for a successful software company due to the Job Placement assistance at the College. I was able to come in and start in an executive position only because of what I had learned. In the six months I've been working here, we have increased sales by 40% over the previous year."

— Kevin McAdam
Degree Program Graduate

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October 31, 2011

Certainty Selling

Some sales trainers teach that “conviction” is the ground zero of successful selling, defining conviction as “a strong belief.” You may have heard the term “Conviction Selling” used before.

Another term of similar meaning isĀ “Certainty Selling.”

The definition of “certainty” is “something inevitable, a conclusion or outcome that is beyond doubt.” The word is derived from the Latin certus, meaning “sure, fixed.”

Whether one calls it conviction selling or certainty selling, if a salesperson is certain of the quality and the exchange value of their product, and their skill in applying the technology of selling, their confidence will be evident in every stage of the selling process, and first and foremost, in their quality and certainty of communication.

Do you have total confidence in your product and your ability to apply the technology of selling?

Selling is a technology, and you can master it!

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