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"The management training we took at the Hubbard College has turned out to be a real lifesaver for us. Soon after our training we began applying it and the business flooded in. Anyone can have a successful business if they apply what they learn at the College. The management technology is simple, easy and fun, not to mention financially rewarding.""

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October 31, 2011

Certainty Selling

Some sales trainers teach that “conviction” is the ground zero of successful selling, defining conviction as “a strong belief.” You may have heard the term “Conviction Selling” used before.

Another term of similar meaning isĀ “Certainty Selling.”

The definition of “certainty” is “something inevitable, a conclusion or outcome that is beyond doubt.” The word is derived from the Latin certus, meaning “sure, fixed.”

Whether one calls it conviction selling or certainty selling, if a salesperson is certain of the quality and the exchange value of their product, and their skill in applying the technology of selling, their confidence will be evident in every stage of the selling process, and first and foremost, in their quality and certainty of communication.

Do you have total confidence in your product and your ability to apply the technology of selling?

Selling is a technology, and you can master it!

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